Toros Tarım Enhances Its Contribution to Producers and Agriculture Through Updated Toros Farmer Application

Toros Tarım, committed to enhancing agricultural productivity through its product offerings, farmer support programs, and ongoing projects since its inception, actively promotes digitalization in agriculture by providing farmers access to technological advancements. To facilitate this, Toros Tarım initially launched the Toros Farmer Application (Toros Çiftçi) in 2016, offering it to all farmers free of charge. Through diligent efforts from agricultural engineers and the Information Technologies team working in the field, the application has been continuously developed to optimize farmer performance. The latest version of Toros Farmer includes new features such as realistic weather forecasts, field seasonal comparison reports, income-expense management, and financial data, aimed at empowering farmers with additional data to boost productivity.

Toros Tarım has further enhanced the content of the ‘Toros Farmer Application’, initially launched in 2016 to assist farmers in optimizing production by maximizing their limited resources, through extensive efforts by agricultural engineers and the Information Technologies team working in the field. As Turkey's leading company in the field of plant nutrition products, both in terms of production capacity and market share, Toros Tarım not only offers cutting-edge products but also spearheads the sector with innovative projects and supports farmers through digital solutions. The updated Toros Farmer Application boasts a revamped infrastructure and user interfaces, emphasizing new features aimed at enhancing user experience and boosting productivity, including customizable settings and helpful tips for maximizing application benefits for farmers. Toros Tarım has revamped the application’s functionalities to align with new-generation, developing, and changing technologies, offering fertilization recommendations based on field coordinates, current weather conditions, soil analysis, and plant characteristics, ultimately aimed at fostering savings and productivity gains. Additionally, the updated application provides farmers access to more comprehensive information, including satellite-image-based plant growth analysis, water retention capacity assessments, income-expense management tools, and financial data.

Toros Tarım General Manager Ahmet Eren highlighted that the 'Toros Farmer' application was initially launched in 2016 to provide farmers access to technological advancements, stating, "Since then, Toros Tarım has remained steadfast in supporting our farmers in decision-making and efficient resource utilization. The application serves to enhance product efficiency and quality by assisting farmers in identifying agricultural needs such as fertilization and irrigation, ensuring the right fertilizer is used in the correct amount and at the optimal time, and monitoring product development. Accessible to all farmers, regardless of their affiliation with Toros, the Toros Farmer application reaches a wide audience with its simple and understandable interface. Farmers using the application can receive daily weather forecasts for their fields, as well as alerts for frost, hail, and storms, empowering them to take necessary precautions against surprises. By entering field and product specifics into the application, farmers receive tailored recommendations on the most suitable fertilizer types and timing. Consequently, our farmers can get the best return on their fertilizer investment”.

The New Version Will Further Increase Efficiency

Ahmet Eren stated that Toros Farmer, being the first of its kind in Turkey as a smart fertilization application based on soil, air, and plant data, sets itself apart from similar applications worldwide in many aspects, incorporating cutting-edge technologies like satellite image analysis and artificial intelligence. Eren also said: “Based on our commitment to enhancing support for farmers and the agricultural sector, we have enhanced our application, which received the top award in the Agricultural Informatics category of the 2016 Growtech Eurasia Agriculture Innovation Awards, to align with advancing technologies. As a result of the extensive efforts of the agricultural engineers and IT team working in the field, we updated this application, which we believe is of critical importance for the formation of a data-oriented agricultural ecosystem. Features such as data collection, analysis, recommendations, and reports, combined in the new application that offers farmers many tools needed to make their agricultural businesses more sustainable and profitable, will play an important role in increasing the success of agricultural businesses”.

Highlighting that the latest iteration of Toros Farmer incorporates novel insights and analyses alongside enhancements to existing content, Eren continued as follows:

“A significant aspect of this digital transformation in the agricultural sector involves monitoring plant development using satellite methods. Thanks to Toros Farmer, farmers have the opportunity to precisely observe the development and health status of the plants in their fields or gardens with high-resolution satellite images. Monitoring changes in plant growth facilitates early diagnosis and intervention. By accessing accurate weather information and climate analysis, they have the opportunity to make precise planning and take precautions when necessary. Our farmers receiving fertilization advice from the application can achieve high productivity by considering factors such as weather conditions, agricultural land coordinates, and soil analysis results. Additionally, our new application provides farmers with an effective financial management tool, including features such as cost tracking, budgeting, and risk management. Toros Farmer undertakes the task of gathering and analyzing agricultural data, thereby assisting farmers in making more informed decisions”.